Pairing best-in-class asset management expertise with a core commitment to philanthropy, White Label Asset Management is a game-changing company for the hotel industry. Led by experts with experience in both hotel ownership and property-level operations, White Label not only optimizes performance to deliver maximum investor confidence, but also uses its passion and expertise to make an impact that goes beyond the bottom line to help children in need. This people-first philosophy sets White Label apart in the industry—
and makes a lasting difference in its communities.
Hardwired For
High Performance
Our world is filled with a multitude of human gifts, from artistic prowess and the pure mastery of sport to the genius of scientific and technological advancements. All disciplines require years of study and practice. But those who are set apart hold an unstoppable drive borne from within. Our White Label Asset Management team has just that. An inherent talent and passion that guides us, drives us and burns brightly within us.
Having done close to a billion dollars of deals with Jonathon over the last decade, we have seen firsthand how seriously he takes producing best-in-class results for our investors. He is trustworthy and talented, and we are excited about growing our portfolio of hotels with White Label Asset Management.
— Marco Martelli, Principal, JMREI
OUR results
Set Us Apart
While we like to think that our industry-leading results speak for themselves, we’re honored when our clients share their positive experiences with us. Their feedback reinforces our unwavering commitment to go beyond the highest of expectations.
Beyond improvements or results, Jonathon adds value to people by inspiring. He has truly revolutionized the relationship between hotel and ownership.
— Laura Mettler,
Area Vice President, Marriott International
Heart at the
Heart Of It
At White Label, success isn’t measured by personal accolades or recognition. But rather by the choice we make to leverage our expertise for the betterment of our clients, our people and children in need.