Jonathon has always been clear about his path in life and his profession. He earned a degree in Business Administration from Biola University, with a minor in Biblical Studies, and a Certificate in Hotel Real Estate Investments and Asset Management from Cornell University’s School of Hotel Administration. After completing his studies, he launched his career with Interstate before joining Marriott International where he held a number of leadership roles in sales and operations. He was instrumental in the conceptualization and construction of Marriott’s sales transformation organization, and to this day, he maintains an active role on Marriott’s Owner Advisory Council.

Jonathon’s achievements at Marriott earned him industry recognition and led him to R.D. Olson Development where he served as the Executive Vice President of Operations & Asset Management. He was responsible for the performance of R.D. Olson’s $1 billion portfolio of full service, select service and luxury hotels. He was also charged with the feasibility, programming, and branding of R.D. Olson’s development deals and corporate marketing. Notably, in 2020 all hotels in R.D. Olson’s portfolio stayed open and produced positive net operating income while making every debt service payment on time.

Today, the culmination of Jonathon’s commitment to superior service and his personal devotion to philanthropy is realized in the launch of White Label Asset Management. Jonathon and his team of experts are increasing the value of hotels for owners and investors and enriching lives by donating 10% of total revenue to Savannah’s Reach, a non-profit organization dedicated to helping medically fragile and abandoned children.

Dianne Markis, one of the fastest rising talents in the hospitality industry, has joined White Label Asset Management as Senior Vice President.

Since earning a GM role with Hyatt at just 21 years old, Dianne has taken on increasingly challenging roles, including Resident Manager at the 1,030 room Anaheim Marriott and GM of highly sought after Marriott Irvine Spectrum.  Her best in class results at every stop have brought her industry recognition including, Hotel Management Magazine's Top GM's to Watch and Irvine's Top 40 under 40.

Dianne's commitment to treating other people the way she wants to be treated and her drive to be part of something bigger than herself make her an ideal cultural fit at White Label where we put people first and joyfully give away 10% of all company revenues to help medically fragile and vulnerable children. 

Ashley has dedicated her entire career to serving and making a positive impact in the hotel industry. She began as a front desk agent at a Residence Inn in Anaheim, California. There she developed a ground-up appreciation for the guest experience, from the moment of arrival through departure.

Ashley quickly advanced her scope of expertise with posts in Business Development, Sales and Event Management, before finding her niche, Revenue Management. In her time in Revenue Management for Marriott International, Ashley trained Marriott’s Revenue Managers across the globe on Marriott’s Revenue Management System and Tools (One Yield Version 2). Most recently, as the Director of Revenue & Asset Management at R.D. Olson Development, Ashley enjoyed and excelled in the essential capacity of guiding a hotel to maximize their revenue while managing expenses, supporting operations, and directing the strategic revenue plan development and models that help shape sales and marketing.

Ashley’s ability to intuitively guide ownership and management teams is enhanced by her deep understanding and appreciation for analytics, systems, data management and market influences.

Hardwired for high performance, Liliana is a shining example of the potential for career growth in the hospitality industry. A first generation US citizen who started at the front desk at age 16 and has been promoted a dozen times since, gaining experience in Operations, F&B, Sales, Revenue & Marketing. Liliana has consistently produced best in class results and built loyalty with those who worked for and with her. Joining White Label is a bit of a homecoming for Liliana as she worked with White Label team members Jonathon Vopinek and Ashley Oliveira in Marriott’s Business Development team a decade ago and for the past 7 years served alongside both on the board of Savannah’s Reach. Liliana is committed to living a life that is bigger than just building a name for herself and is passionate about White Label’s commitment to give away 10% of all revenue to medically fragile and abandoned children. 
 
She resides in California with her husband, Eduardo and 3-year old son. In her free time, she enjoys building relationships, helping others feel connected, reading and listening to podcasts, and continuing to chip away at her bucket list items including visiting all the US National Parks.

Byron joined the White label team in Spring of 2021 in the role of analyst. He completed his degree at Baylor University as a member of Baylor’s prestigious Business Fellows Program, where he concentrated his studies in the three majors of business administration, finance, and accounting, with a minor in mathematics. While at Baylor, Byron was a part of a small team that managed $15 million dollars of the $2 billion dollar Baylor endowment. As a part of this team, he analyzed large-cap companies for investment and helped to direct the capital accordingly. He was also able to work on behalf of Baylor as a consultant to a venture-stage company looking for Series A funding. In this role, he performed various market analyses, forecasted company earnings, and produced a company valuation for potential investors. Before joining the White Label team, Byron interned as an analyst at FreightPOP, a shipping logistics company.

In his free time, Byron serves as a small group leader at Saddleback Church, mentoring high school students. His passion for generosity and his desire to make an impact led him to join the White Label team.